Mission, Vision, Values

Our mission

To be the most respected, trustworthy and reliable manufacturer of metal and x-ray detectable pens worldwide.

Our vision

To be the number one provider of metal and x-ray detectable pens globally (by volume).

Our values


Our products and service
are what we say they are – we tell it as it is!


We aim to provide uniformity in product quality, supported by reliable and stable customer support.


Together we will prove stronger than the sum of all individual parts in our supply chain.


Constructively responding to customer feedback in order to provide tomorrow’s solutions.


We commit to listen, understand and cooperate.


In simple terms this means we want to help all our customers to gain strength and grow.

These six values combine to create ACTION – essential for helping our customers fulfil their objectives.